Persist and You Will Succeed

As an entrepreneur I've learned the valuable lesson of persisting until you reach your goal. I'll illustrate this by telling you about my experience this weekend selling my jewelry and art. Three ladies came to my booth very excited about my jewelry. They picked out quite a few pieces. Two ladies purchased similar necklaces, but one piece was longer than the other. One lady requested that I adjust the necklace so that it could be the same length as the one her friend bought. I informed her that I didn't have my tools with me to shorten the necklace. Her friends asked me more questions, so I helped them select other necklaces. She told me again that she needed it shortened and again I told her that I could not do it for her. By this time my booth was very busy and I was selling pieces left and right. Once again the "I need this shorter" lady requested a third time. Finally, an idea hit me. I offered to shorten it for her and deliver it to her. She was very happy with this idea and told me to bring any other new pieces that I make so that she may buy more.

Although the roles were reversed where the customer persisted until she got what she wanted, as business people or human beings we must do the same. Keep going and keep your eye on the prize. You'll eventually get what you want. It's guaranteed.

In hindsight, I realize that this is also a lesson on customer service. Sometimes you will have to go out of your way to do something for a customer, but the payoff is endless. I may get some referrals out of it :)
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Nothing in the world can take the place of persistence. Talent will not; nothing is more common that unsuccessful individuals with talent. Genius will not; unrewarded genius Is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. --Ray Kroc

1 comment:

Sharron said...

Good for you and great lesson learned too!

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